Because, increasingly, if it didn’t happen on the Internet, it didn’t happen.
5 Key Trends Supercharging Today’s Digital PR
Agreed. Couldn’t agree with the end of #5 more:
Finally, maximize the media hits you do get. Did you get a spot on the Today show? Good job, but not a job well done. Not until its been shared everywhere. If your CEO is backstage, snap a photo in the green room and share it on Instagram, Tumblr, Twitter and Facebook. Check in on Foursquare. Once the video is on the Today website, get it on your blog, YouTube, Facebook and everywhere else.
Source: Mashable
